THE FAMILY JEWELS... If you have some, then this article is for you! Whether you own a few special fine jewelry pieces or have inherited sentimental treasures from a loved one, your jewelry has an intrinsic value you should want to protect and understand. Most of us wear a special piece of jewelry on a daily basis and for some; many years pass by without ever considering the slow deterioration that inevitably comes along. Am I talking about your wedding rings or that chain you insist on never taking off? You probably know that Platinum, Gold and especially Sterling Silver will absorb your marks in time.... You can see that for yourself.... Time at the gym or in the garden or just living your daily life routine can cause damage to your most precious things. Gold, Sterling Silver and even Platinum are not indestructible... and in fact will wear away over time. If you want to protect your investment...you will need to know someone with the knowledge and expertise to manage that for you... Like a successful investment portfolio, you may need a meeting with the master now and then! THE FAMILY JEWELER... If you don’t have one - then, this article is for you! Don’t wait until a crisis occurs before you go seeking a jeweler. Hey, what is a “jeweler” anyway? Are they all talented and share similar knowledge and expertise? Are they all reputable?? Absolutely not! And you may not be aware certifications are not required to open a jewelry store in the United States! So, when that day comes, (and it will) are you planning to turn to your “Smart Phone” for the location nearest you? I certainly hope not! Unlike the car repairman you’ve trusted for years, or the tried and true plumber you call in an emergency.... Some have not considered the importance of establishing an ongoing relationship with a jeweler they will trust with all of their precious things. Find out the differences between a jeweler, a designer and a goldsmith! The search can be fun, enlightening and most of all bring you the assurance that there can be a perfect connection with someone out there who will answer all of your questions, respect your budget and help you to explore options you didn’t know you had!